The physical demand in cricket varies considerably across the three formats with more intense physical activity per unit of time experienced during limited over matches and higher absolute demand...

As IPL fever grips the entire country, it can be safely assumed that people forget India’s Test performance in New Zealand series and Australia series. But lately India’s performance...

According to recent market analysis, revenue generated from global sports supplement market is estimated at USD 13321 Mn in 2024 and is expected to reach USD 24698 Mn by...

Mental health is an integral dimension of elite athlete well-being and performance that cannot be separated from physical health. More than 1/3rd of elite athletes suffer from a mental health...

BGT is over, Australia regained it after a decade, India for the first time lost chance to play in WTC final. But among all these demoralizing lows, there is...